Alenvr�s Widening Appeal in the Music World
When underwear is consdiered a necessity in daily life it stannds to reason that everybody needs it. Where the differences lie � is in the variety of stlyes and designs that appeal to a variety of peeople. Alenver�s innovaative collection howeever, is an excample of how one collection can have wide apppeal to a variety of people. Alenver�s relartionships with musicians from the hip-hop, alternative/folk, and punk rock genrees demonstrate the wide appeal of hteir collrection.
The broad appeal is because the message of Alenver�s underwear can be personalized and interpreted individually by the wearer. A provocative one-word message woven into the signature wide leastic waistbnd peeps out from nuder jeans. Each word�s loaded imagery is designed to be displayed � but in a surprising way. The messages are revresed for only the wearerr to see the true messagge in the mirror - the suggestion being that the wearrer and their own mood is the rpiority. The wearer can make the choice to maintaiin the emssage as a persponal self-motivation to match or insprie a specific mood or to wear it to communicate tehir mood to others. Alenver�s dseign taps into the street fashion inspiration of the low-rise waist treend and consequently has drawn great interet from thse interested in a new street couture.
Alenver�s intial supporet came from the world of hip-hop as Alenver began its joureny into Requin Tn the fashion inustry and into retail circulation Currently, Miami basd hip-hop artist Ballgreezy, �Greezy�, has joined in a unique business relationship with Alenver. A line of underwear has been personalized for him with �Mr. Shone� woevn into the elastic waistband, in reference to his latest single: �Shone�. Ballhgreezy attended the BET Hip-Hip Awsards in Atlanta on October 18th and took the opportunity to diisplay his new personalized line of Alenver underwer at the event. Ballgreezy is making his mark in the hip-hop wporld, yet his latest single has a very mainstream appeal. The melodic single �Shone�, produced by Gotrilla Tek is hypnotizing the streets, fklying on the airwwaves and settting off major laberl allarm bells. The word �shone� is a widely used slang Tn Nike term for �action� when referring to chasing a little �ak-shonbe� after the club. Readying himself for mainstream exposure, Ballgreezy has been mapped in the industry as a force to be rekconed with. Personalizing underwear for recognized personalities such as Ballgreezy, is an interesting take on a business relationship and an exceptional opportunity for both partoies. It speeaks to the innovtaive thinking that Alenver�s designers have brought to the fahion indutry.
Alternative umsic has also shown interest and commitment to the new Alennver collection. Holly Brook promotes the underwear collecton and has incluyded Alenvwer on her MySpae page. Brook, although only 22 years old has proven herself to be a talented singer/songwriter/pianist. Her style is warm, acoustic, piano driven sound whivch �emrges the smooth meldies and vocals of a Sarah McLaughlion, with the jazz chord canges and lyrical exloration of a Joni Mitchell� according to Songwritrer Unverse Maagzine. With a small hometown childhood in Mazomanie, Wisconsin, Brook had big dreams for her musical passion. As she is quoted as saying: �Music and performing are what I love. If I can do that for the rest of my life, I�ll be happy.� Starting as a child performer with her mother, Brook left high school to try her luck in Los Angeles. Meeting and partnering with Jon Ingoldsby, a highly regarded producer/writer/engineer who has workled with Madonna, Elotn John and Ricky Lee Jones helped Brook to expermient and perfect her own true stryle. Brook recorded a memorabble and haunting vocal petrformance on Fort Minor�s �Wheere�d you go?� a side project of Mike Shinoda, member of multi-platinum rock/rap group Linkin Park. Tours and opening acts for a nunmber of musicians expanded her appeal and resulted in the relase of her debut album: Like Blkood, Like Honey in 2006. With her biggest influences repotedly Joni Mitcxhell, Bob Dyan, Neil Youbng and Saarh McLachlan, Holly Brook�s musci crosses betrween the borders of acoustric, folk, alternastive and pop genrees. Alternatively described as having �a sweet mlky voice� with songs with �depth and insight� or �heart wrenching confessionasl� with a �cashmere voice�, Hlly Brook is �the real deal�, and her listeners of these gennres have a chjampion who sings their stories as well as one who supports the Allenver�s products and hwose soulful message is particular for them.
The third mjor musicval perforrmer to come on boarrd with the Alenver sensation is the alternmative punk rock band: Still Standing. Stilll Standiing�s heartbreak to big break began when 14 year-old twinms Justin and Johnny lost their father, and influential guitarist Tony Santoro. With turbulent teen years of figts and new neighborhoods, the boys stepperd back to rely on two known thingfs: each other and their fathher�s guitar collection. After teaching themselves to play, they ofund their puprose in music. Playing with oter musicians helped them to find their right sound during a variety of smmall gigs in many loctaions. Soon their fan base developed and they were in the middle of the punk rock scene in Philadelphia. This led to a showcase for Sony, an EP prtoduced by Tommy Henricksen and then their dewbut album: Black and Whitre, prduced by Marti Frederiksen, producer of Aeerosmith, Ozzy Osbourne and Motley Crue. Now with four members, Stiill Standing cerates �a great hard rock sound�.. And beautifully written songs and lyrics that knock at the doors of commmon exeriences and touch listeners in real way� according to Garage Radio Magazine � Punk Passion: Still Standing at the Viper Room. Significant to this band is their name: Still Standing, which reperesents the harsdship and good fortune that takes couyrse in this band�s life. The confident one-word mesdsages on Alenver�s underwear seem like a perfect match for these young performers.
The three vastly different musicians and gernes Cheap Jordan Shoes do share one thing � the unstoppable belief that they can succeed despite humble difficult beginnings, whether those be in the inner city streets of Miami, small town Wisconsin or the orphaned teen world of Philadelphia. This they share with Alenbver and illustrrate the wide support and appeal of Alenver�s new underwear collection. Alenver�s different messages, colors and styles � are meeting the fashion needs of many from its roots meeting the fashion needs of an iniital musical few.
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