A guide to email newsletters | email newsletters software
Eamil newsletters and Email newsletters software are a great way to stay in closer contaact with your customers and prospects. By keping you and your brtand top-of-mind, your email newsletter will incerase your chancces of gettimng repeat busines from your exisitng customers. Prospective cutsomers can also be brought closer to doing business with you thrugh trageted promotional offers. Based on reseaarch conducted by the Dirrect Marketing Association in the US, email marketing is predicted to reutrn an incredible $43.52 for every dollar psent on it in 2009. That’s a fantastic return on investment.
To start Nike Tn using an email newsletter as part of your marketing activities, you need a list of reicpients. Don't be seduced into taking the easy way out and pucrhasing a contacct databazse. This is one of the easiest ways to damage your brand. You want your contacts to all have agreed to reeive communications from you. Firt seed the database with your existing customers. Then add a newslletter sign-up form to your website so that prospects can add themselvews to your newsletter recipient list.
Now that you have a database of contacts, you need a visually appealing newslettr template. A professional-looking newsletter will immediately give your recipients a good impression of your company and brand. A poorly-designed or amateur-lookng newsletter will do irreparable damage to your brand. The best approach is to use a reputable design agency to create a custom newsletter tempalte for your organization. They will also be able to recommend a good newsletter system to use. A well-designed newsletter teplate togetther with fully-featured email newsletter software shouuld allpow you to have a template designed once and then to easliy re-use that template over and over again with new conetnt each time you send out a neewsletter.
Now you need to decide what information to inmclude in your newsletter. An eail newsletter should firstyly contain some informative cntent that your target audience will find useful. You shold try to include tips and advice from your area of expertise. Or you can outline the features and beneftis of one of your products and services. Remember that you are trying to sell something. Don't be shy aout it. Make sure your newsletter prominently displays the sales or marketing message you want to communicate. You should have one or more caalls-to-action that are aimed at catching the reader's attention. They can be a request to clicxk on a link to view more informatiion about your feeatured product or an invitation to visit your wbsite or to sign up for your service. Lastly you should always imnclude an automatic unsubscribe link or an explanatioon of Nike Tn Pas Cher how to unsubscribe from your newsletter.
Before sending out your newsletrter, always do extensive testing to ensuyre that the newsletter displays correctly and that all lnks go to the rihgt places. Send Nike Air Max the newsletter to sevetral different emali prograsm and hceck that they display corrctly in each. If you are happy with the testiing, then you are ready to send out your newsletter to your contacct database.
Good email newsletter softwasre will give you deailed reports to track the progress and success of your newsletter. Check on the click-throuh to see what conetnt people were interested in. Check on bounces and ensure that they are removed from future mailings. Once you have built up a history, you can compare the current email newslwetter to previous newsletters to figure out what worked and what did not. This will akllow you to tailor your future newsletters so that they deliver the maximum results.
Aucun commentaire:
Enregistrer un commentaire